Coffee Diaries Part One

From the lush mountains of Honduras to your breakfast table, drinking a cup of coffee is a ritual that connects us on a basic, human level. Before your cup of Case arrives in your mug, it was touched by caring hands in faraway countries; people with their own lives, loves, and struggles. Each person has a unique story to tell. As a roasting company, we care deeply about the producers that grow our coffees and it’s our greatest joy to connect with them and their farm. My husband, Tim Case, and I, started Case Coffee Roasters in 2006. As our company grew we made a conscious decision to ethically source the sweetest, most sustainable coffees on earth. Ethical sourcing is the process of ensuring that the products being procured are obtained in a responsible and sustainable way, that the workers involved in making them are safe and treated fairly, and that environmental and social impacts are taken into consideration. Our direct trade model allows us to far exceed Fair Trade minimums every time, with no exceptions. Although the commodity price of coffee is at a 13 year low, devastating for coffee growing communities around the world, we are completely committed to paying premium prices to the farmers we work with. Tracing our coffee back to the soil in which it grows allows us to learn the story behind the coffee and share it with you. This September we are releasing some beautiful, sweet coffees from Tim’s recent sourcing trip in Honduras. One of our favorites has to be from the farm of Gerardo Trejo, pictured left, located in the town of El Cedral. Thanks to Gerardo’s skill and sustainable farming practices, his healthy strong coffee trees produced a bumper crop this year, despite production being down around 50% in Honduras due to frost. His coffee is balanced and juicy with notes of honey, dried fruit, and milk chocolate. All of our direct trade offerings, including the ‘Gerardo Trejo’ are available in both of our cafes as well as online at casecoffeeroasters.com.