We are so fortunate to live here in southern Oregon where the incidences of the coronavirus continue to be very low. It’s been challenging for sure, and the future still holds many unknowns. We are also grateful that Ashland Electric Bikes has been able to remain open throughout this event since we are categorized as an essential business; keeping bikes rolling is deemed necessary and valuable. You have proven that to be the case both locally and globally. We are exponentially busier than ever in our 12+ years in business. My new challenges are related to keeping inventory of bikes and accessories in stock. It continues to be a wild ride!
Many of you have decided to take affirmative action, purchased your first ebike, and are now out enjoying the fresh air and fullness of summer in a safe fashion. Your numbers are growing by the day and we applaud your decisions. Whether it is for transportation purposes or as a healthy form of exercise, more bikes and less cars is a scenario that allows us all to breathe a little easier. My hope is that all the new folks we continue to help join the family of bikers will find more and more uses for their new set of wheels.
So, as always, hope springs eternal. As we continue to act wisely from an informed, heart-centered place, we will navigate this challenging moment in history, creating a new normal that is superior to any time that has come before. Let’s forge a new version of reality that truly honors the natural world, recognizes equality among all peoples, practices intelligent resource management, and supports healthy lifestyles that emphasize plenty of outdoor time and relaxation. If we can move forward in ways such as these then this “dangerous opportunity” will have been for purposeful good. I’m trusting that together we can!