Raising the Vibration of the Nation Through Hydration
When people ask me what I do for a living I typically respond with, “I make tea.” As if it were that simple!
As we have been seeking investment in the past year, many, many other companies have also been seeking funds for expansion. Sometimes I wonder if our little tea company is worthy of the success we have our eyes on. The other day, the following article arrived via e-mail and it served as a great reminder to all of us here at the Chai Hut that Heartsong is an essential link in the evolution of our country! That the Heartsong Herbal Brewing Company is cutting edge and that is the reason it has been difficult to find the funds we require to grow.
This article (“Taste for Quick Boost Tied to Taste of Risk“) inspires me to keep at it with faith that someone will discover us in the nick of time (now) and offer up the funds we need to raise the vibration of the nation through hydration. It is time for our country people to evolve their taste for soda and commit to healthful living. It is time for our country people to consider their shopping as purchasing power and to vote with their dollar for the change they want to see in the world. Each of us can make a difference, thanks for your continued support!
Friends, I ask you to visualize Heartsong’s incredible presence in this country, the demise of the soda industry and the increased health and hydration of people nationwide. I hope you find the following article as fascinating as I do!
Elizabeth Bretko, Chai Mama
Caffeine Energy Drinks are Bad
The proof is in, again!
Reports from across the nation have been proving that caffeine-packed energy drinks cause more harm than good. Researchers have found incident after incident where drinking these caffeine and chemical packed energy drinks that people report abnormal heart rhythms, sweating, heart palpitations and emergency room visits. Even worse is that these drinks lead to “toxic jock” behavior, prompting risky and aggressive behavior, substance abuse and violence. Here in Oregon, teachers in Tigard recently sent an email alert to all parents informing them that their students “are literally drunk on a caffeine buzz or falling off a caffeine crash.”
This spring has been one of flourishing growth and sales are booming!
Heartsong Pepper Brew sales have already doubled since last quarter! We know that sales will greatly increase across the Pacific Northwest as the warmer weather sets in and more and more co-ops, stores, cafes, and shops pick up Heartsong.
Heartsong was met with great fanfare and enthusiasm at the Seattle Greenfest, (where the above picture was taken) introducing ourselves to a new city and over 30,000 attendees. This helped with our launch into PCC Natural Markets and Madison Market. We look forward to continuing our mission of hydrating the nation, one city at a time….
Meanwhile, sales in New Seasons Marketsin Portland have been steady. The New Seasons Concordia and Arbor Lodge are moving a stellar amount of product, we offer heartfelt thanks to those Portland neighborhoods…. keep on rockin it, Portland!
We are excited to announce that R & K Foods, Inc. is our Washington distributor. They have been an integral part of our current growth and we look forward to a long and prosperous relationship.
We are equally excited to announce that Del Sol Distribution is our new Northern California distributor! They have already launched our brews into Chico and we look forward to growing with them. A heartfelt “Thank You,” goes to Jerry Krug Jr., who is an amazing Heartsong representative and is just an all around cool guy!
The brewery at the Chai Hut is full swing! We are brewing regularly and consistently. It is such a joy to see the brewery raging! Bottles get put on the line and a conveyer belt takes them to the 4-head filling machine and seconds later, they are filled with Heartsong goodness. From there, they are guided to the capping machine so the goodness can be contained until it reaches your palette. The bottles then take a little bath to cool down. Once cool and dry, they are dressed with Heartsong Chai or Pepper Brew labels and are then ready to be shipped to their destination: YOU!
Come visit the Chai Hut and ask for a tour. See you soon!
Summer Festivals with Heartsong
We at the Chai Hut have been preparing for summer since, well, last summer. This year, we are scaling back a bit, opting to focus on brewing and sales rather than gallivanting the coast serving at the hippest festivals. Doing the festival circuit is a full-time job for a full crew of people alone, but we have a brewery run! Maybe next summer we’ll go to a few more, but for now, here is our festival itinerary:
High Sierra Music Festival
July 3-6, 2008
“An intimate yet first-rate festival nestled in Northern California’s majestic mountain range, the High Sierra Music Festival is a unique four-day music and camping festival that features an eclectic and boldly creative span of music from acoustic singer-songwriters and down-home bluegrass to high-energy funk and skillfully improvised jazz, rock and live electronica.” Some of this year’s highlights include: March Fourth Marching Band, Bob Weir & Ratdog, Mike Gordon, Bassnectar, Charlie Hunter Trio, Michael Franti & Spearhead, Lynx, and Jamie Janover, just to name a few.
Heartsong will be hydrating the musicians during the day and serving to the masses at night in the late-night area. Java GoGo will be selling our chai! Bring your cup!
Oregon Country Fair
July 11-13, 2008
“The Oregon Country Fair creates events and experiences that nourish the spirit, explore living artfully and authentically on Earth, and transform culture in magical, joyous and healthy ways.”
Heartsong will be a “roaming vendor.” Look for our carts throughout the fair!
July 18-20, 2008
“The Emrg+N+See Festival is one of the only Oregon-based, three-day events dedicated to showcasing: emerging underground electronic music acts and producers from a broad scope of genres, digital & traditional media art, performance, and independently created fashion & products.”
As the dates have shifted to the weekend after OCF, we have decided, sadly, not to vend this year. However, we are still a sponsor because we LOVE this amazing event and all the outstanding people who participate.
August 25 – September 1, 2008
Black Rock City, NV
“Mission Statement” Our mission is to produce the annual event known as “Burning Man” and to guide, nurture and protect the more permanent community created by its culture. Our intention is to generate society that connects each individual to his or her creative powers, to participation in community, to the larger realm of civic life, and to the even greater world of nature that exists beyond society. We believe that the experience of Burning Man can produce positive spiritual change in the world. To this end, it is equally important that we communicate with one another, with the citizens of Black Rock City and with the community of Burning Man wherever it may arise. Burning Man is radically inclusive, and its meaning is potentially accessible to anyone. The touchstone of value in our culture will always be immediacy: experience before theory, moral relationships before politics, survival before services, roles before jobs, embodied ritual before symbolism, work before vested interest, participant support before sponsorship. Finally, in order to accomplish these ends, Burning Man must endure as a self-supporting enterprise that is capable of sustaining the lives of those who dedicate themselves to its work. From this devotion spring those duties that we owe to one another. We will always burn the Man.”
Basura Sagrada: Burning Man Temple 2008
“Basura Sagrada is a temple constructed entirely from burnable trash, recycled materials, and the tossed-off detritus of American society. Meticulously detailed, the temple will be a precious space created from non-precious materials. By replacing the gold and marble surfaces of traditional temples with aluminum can adornments and cardboard spires, we hope to inspire others to see everyday trash as beautiful, to save everyday trash and use it-not because it is responsible or right or necessary to recycle (although that is certainly important), but because people are excited about the materials and medium.” Basura Sagrada Fundraiser
June 12, 2008, San Francisco, CA at the DNA Lounge
Burners Without Borders
“Burners Without Borders (BWB) coalesced from a spontaneous, collective instinct to meet gaping needs where existing societal systems were clearly failing… Following the 2005 Burning Man event, several participants headed south into the Hurricane Katrina disaster area to help people rebuild their devastated communities. They focused their initial efforts on rebuilding a destroyed Vietnamese temple in Biloxi, Mississippi. After several months there, that job done, they moved to another needy Mississippi community, Pearlington, to continue to work hard — gifting their time — to help those in need. Every summer Burning Man participants (aka Burners) meet in the Black Rock Desert of Nevada to re-engage with our community, and to celebrate shared values of radical self-expression and self-reliance. We celebrate the power of community, honor the importance of art, and enjoy the immediacy of experience. Then we leave – without a trace of our having been there. But that experience and those values don’t get left behind in the desert. They inform who we are, and how we interact with the larger world around us. BWB is a manifestation of what can happen when we take our values off the playa and out into the rest of the world.”
Heartsong has the incredible opportunity to participate with both of these fabulous projects, merging our waking reality with the burn. Our Goddess will be set up on the Esplanade at the Burners Without Borders and will be serving their events. Meanwhile, our mobile hydration stations will serve the city from the temple. So this provides huge incentive to everyone to travel the playa with their cup this year…. you never know when you might encounter a Heartsinger who wants to quench your thirst!
Heartsong Website and Store
We have been working on the Heartsong website and store for sometime now. There have been a few bumps along the road but the folks at StopPhysics.com have been stellar with support and they really know their stuff.