Entries by Scott Bucy

Trademarking your Business Name, Logo and Slogan

Amazon, Nike’s swish, and Fly the Friendly Skies; one is a single word, one a symbol and one a slogan. All different, yet all three independently draw a distinct image in our mind about a specific business’s goods, services and thus associated quality. The power of branding is an important component of a solid business […]

To Form a Company or Not to Form a Company: That is the Question

As an entrepreneur, I wondered, “What’s the big deal with forming a legal company such as an LLC or Corporation? After all, it is only me and a few employees.”  Others have thought, “Yeah, he has helped occasionally manage and paid some bills but we are not partners.” It’s thoughts like these that have led […]