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Reflecting on 2024: Success in the Face of Challenges

As we turn the page on 2024, I find myself reflecting on a year that tested the real estate industry in ways we couldn’t have imagined. Higher interest rates, market fluctuations, and economic uncertainty created a challenging landscape for both agents and clients alike. Yet, in the face of these obstacles, I am incredibly proud of the resilience, determination, and unwavering commitment demonstrated by so many in our field.

This year wasn’t just about navigating industry changes; it was about showing up through some of life’s most profound personal struggles. In our immediate area alone, I’ve witnessed colleagues face heartbreaking losses—whether through the death of loved ones, loss of pregnancy, or the pain of divorce. Others battled addiction, mental health challenges, or other personal storms. And yet, they continued to show up, day after day, for their clients, their teams, and their businesses.

This kind of perseverance speaks to the heart of what it means to work in real estate. Our job is about more than transactions—it’s about people, relationships, and making dreams come true. That kind of work requires not only skill but also grit and courage, especially when life throws curveballs.

I’ve been honored to work alongside some of the most extraordinary professionals this year, many of whom carried unseen burdens while continuing to give their best. They’ve helped families buy their first homes, guided sellers through emotional transitions, and brought a steady hand to the table during uncertain times. Through it all, they’ve modeled what it means to be resilient, compassionate, and committed to excellence.

To my fellow brokers and agents: I am so proud of you. Proud of your work ethic, your ability to push forward, and the care you’ve shown your clients even when it felt impossible. I know it wasn’t easy, and I want you to know that your efforts have not gone unnoticed. You’ve not only weathered the storms but also proved that this industry is about so much more than the bottom line—it’s about heart.

As we look ahead to 2025, let’s carry forward the lessons we’ve learned this year: that our greatest strength lies in our ability to adapt, to persevere, and to support one another through the highs and lows. Together, we’ve proven that no matter the challenges, we can succeed—and do so with integrity and grace.

Here’s to a brighter, more abundant year ahead. Thank you for inspiring me, and for reminding us all why we do what we do.

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DeAnna Sickler & Dyan Lane

DeAnna Sickler and Dyan Lane, Brokers 320 E. Main St. Ashland OR 97520 541-414-4663

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